Facebook Wants MCN's Content In Its Newsfeed

September 16, 2014 9:59 AM ‐ Club
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Facebook is reaching out to multi-channel networks with the aim of encouraging them to bring their video content straight to its newsfeed.

The social network has been talking to some of the biggest names from YouTube with the aim of getting them to publish their content directly to to Facebook.

Traditionally YouTube Creators and MCNs upload their videos straight to YouTube and share the link with their fans on Facebook but, according to the Wall Street Journal, some networks including Maker Studios have recently been testing the waters by uploading videos straight to Facebook,.

It's a brave move for Facebook to take on YouTube as a video delivery platform, but with recent reports that YouTube’s advertising revenues will rise from $5.9bn in 2014 to $8.9bn in 2016, it's no surprise that FB want a piece of the action.

Of course, on YouTube MCNs walk away with a cut of Google's revenue, so in order to tempt networks away, Facebook will be offering a similar and it's the job of a newly recruited team in L.A. to handle the integration of these YouTube stars and their commercial contracts.

The top 100 YouTube channels generated 9.46bn video views in July 2014, that's 80.5% up on the same month last year. But there's plenty for Creators to get their share of on Facebook too, in the second quarter of 2014 alone, Facebook made $2.68bn from advertising, up 67% from last year.

However YouTube star Jack Vale claims that posts on Facebook which are designed to send people to YouTube watch pages "tend to perform poorly in Facebook’s algorithm."

Photo: Marco Paköeningrat
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