YouTube Multi-Channel Network Consultation

June 20, 2016 8:37 PM

If you're looking to create your own YouTube multi-channel network (MCN), you may be wonder where to start. that's because there are no published guidelines or established routes on how you can achieve this goal.

YouTube
Before I delve into the detail of forming an multi-channel network (MCN), it's important to ensure we understand exactly what an MCN is.  By becoming an YouTube approved MCN, you'll be given access YouTube's CMS (content management system) which allows you to "roll-up" channels under your MCN.

This means that these channels you recruit become exclusively part of your network and all of their Google AdSense revenue from their video views goes to you.  The channels are locked into a contract with you and can only disconnect at the end of contract term.  Some MCNs offer a "no lock in" contract allowing Creators to come and go at any time.

The split offered by a network typically ranges from 60/40 (in favour of the Creator) for channels who achieve over 1,000 views a month up to 80/20 for channels with over 1,000,000 monthly views.

Starting a network isn't easy, it's competitive market place and there's no clear route into Google.  You can't just apply or fill out an application form.

In order to be considered as a potential network, there are a few milestones you need to hit, you need a business plan and a clear vision and you need funding.

As an MCN you need to follow some rules, these are YouTube's "best practice for MCNs" guidelines:
Avoiding spammy, misleading language to recruit channels to join an MCN.
Clearly explaining in a contract the services and levels of support provided.
Acting in an honest and transparent way with respect to services offered and contractual obligations.
Onboarding and releasing channels in line with their contracts.

While there's no way I can guarantee that I an get you access to YouTube CMS, I can offer in depth consultation covering all aspects of planning and launching an MCN, including establishing routes into YouTube, technical and software requirements and help with terms and contracts.

Getting Started

YouTube MCN consultations can either be carried out on a Skype call or face-to-face in Central London. To find out more, for a quote or to get started, please get in touch via my contact page.
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