My Websites, Web Apps & Content Strands

Find out about my full catalogue of websites, web apps, YouTube channels and content strands. I have a network of websites, post regular content across various social media platforms, and create YouTube videos for multiple channels. I also run several other web projects and create and maintain websites for others on a freelance basis.


Higgypop Potions

Higgypop is a steadily growing YouTube channel popular with teenagers, attracting almost one millions views a month, mostly from within the US.

In 2016 Higgypop produced 3 hours, 41 minutes and 38 seconds worth of content in 59 videos.  All together people spent a total of 15 years, 240 days watching his videos and notching up a total of 5.5 million views.  Higgypop's videos were liked 30k times and he received over 32k comments.  19k new people subscribed to Higgypop's channel.

Part of the Higgypop brand includes this website, The site is updated daily with articles, quizzes and listicles on topics which are related to my YouTube channel, magic, spells, potions, the paranormal and supernatural. In the first half of 2017 notched up almost 2 million page views.

My audience is spread across this and the rest of my network of websites, as well as my popular YouTube channel and various social media accounts, all of which are available for sponsorship, and placement or exposure for the right brand.

YOUTUBE: 50K subscribers
WEBSITE: 900K monthly page views
FACEBOOK: 500 fans
TWITTER: 2K followers

Secret Bunkers

Higgypop In Burlington

I launched in 2002, it soon became the number one website for secret bunkers in the UK and consistently delivers a high amount of monthly traffic due to its niche field of urban and underground exploration. The site performs well in terms of organic SEO and ranks highly which search terms relating to secret bunkers.

As part of my role as the sole administrator of this website I've taken part in numerous interviews with local and national media and press, as well as speaking professional on the subject for groups and organisations.

In 2017, I intergraded Nettleden's content into, the aim of the move was to boost the Higgypop site as a whole and give the secret bunker content a much needed upgrade in its new home.

YouTube Community Platform

Steve Higgins YouTuber Higgypop

Higgypop Club is where I put my knowledge of YouTube and video production to good use by helping other YouTube creators. In 2014 I set up the first and only multi-channel community, a place where YouTube creators can grow their channels and subscriber base, increase views and produce better content as part of a friendly online community.

The main thing people want from a YouTube network is to increase their view count but no one can give you free views, that's something all YouTubers need to work on themselves. That's where Higgypop Club comes in, we can help you increase those crucial metrics by giving you access to free tools, resources and a community to support you.

Play Square offer all the best bits of an MCN but we don't take a share of your AdSense money in order offer it to you. As a result of working with and getting involved in the YouTube community, I was asked by YouTube to take part in panels at the annual YouTube event, Summer In The City in London in 2016. Take a look at our showreel below...

Countdown To Red Cups

Countdown To Red Cups

Countdown To Red Cups was my first truly viral project, I've been running the site which counts down to the return of Starbuck's iconic Christmas drinks since 2011.

The site as been mentioned on many television and radio shows around the world as long as tons of appearances in national and international press. In 2012 I was even asked to take part in a chat about the red cups on Fox News in Chicago.

The site delivers a huge amount of traffic in the couple of months up to the release of the red cups in Starbucks store. As a result of the hype, I've been invited to exclusive red cup launch events in London by Starbucks UK.

Rate My Crush

Rate My Crush

It may not look too pretty but Rate My Crush has been one of my biggest websites since 2011, it's required little work and development in this time but pulls in tens of thousands of unique visitors a month.

The site offers users the chance to perform a love calculation to find out how compatible they are with their crush but there's also a prank mode built in which is allows more mischievous users to find out their friends' crushes.

Secret Guides

Haunted House

Secret Guides is my second YouTube channel, I don't update it as frequently but it has shown some potential and is a viable content stream should I find the time or commercial motivation to continue it in the future.

The channel is similar to my main YouTube channel but the content is factual rather than being of a spoof/parody nature.

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