The Top 10 Things Parents Tell Their Kids To Keep The Magic Of Christmas Alive
December 16, 2018 6:00 AM ‐ Christmas
Three quarters of parents tell white lies over the festive period to keep the magic of Christmas alive, according to research.
Researchers who polled 1,875 mums and dads of kids aged up to 11 found they'll go to great lengths to capture the imagination of their little ones over the festive period.
Commissioned by Thorntons to celebrate the launch of its new mischievous Cheeky Elf chocolate model, the research also found 30% of parents track Santa’s whereabouts using an app.
Ian Tweedale, marketing director of Thorntons, said "it’s lovely to find out the lengths mums and dads go to pass the love on and help their children embrace the festive period.
He added, "perhaps they remember how special Christmas was for them when they were little, and they want their kids to feel that way for as long as possible."
The research found mums and dads will tell eight white lies over the festive period in total. 86% feel it is important to keep the magic of Christmas alive for their children. Many rely on others to make sure this is in the case, 59% enlist their kid’s grandparents and 28% somewhat depend on their children’s auntie and uncle.
10. Santa Has Helpers
9. Don't Open Your Eyes
8. No Chimney? No Problem
7. Be Good For Goodness Sake
6. Santa's Elves Wrap The Presents
5. Elves Make The Toys
4. He Knows When You're Awake
3. Santa Lives In Lapland
2. He's Making A List
1. Dashing Through The Snow
The most common festive fib is that Santa's sleigh is driven by flying reindeer. Children in 40% of homes are likely to rise on Christmas morning to find a bite has been taken out of the reindeer's carrot as well as Santa's mince pie. A fifth will find Santa's and even reindeer footprints in the snow.
Other lengths they go to include installing hidden cameras to catch Father Christmas delivering presents and tucking into treats left out for him. One in 10 cheeky parents even tell their kids Santa prefers beer and chocolate to mince pies and milk.
Ian said, "we know the lengths parents go to at Christmas to make the occasion as special as it can be. Our new Cheeky Elf model celebrates all that is mischievous and fun about the festive season, much like those cheeky parents pulling off the perfect stunts to keep the magic of Christmas alive for as long as possible." He added, "we know it can be tricky to keep coming up with inventive ways to do this, so our Cheeky Elf Top Tips will give parents a helping hand this Christmas."
For handy tips and tricks to keep the magic of Christmas alive for your kids click here.
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