Why Can't We Have Pumpkin Spice All Year Round?

October 07, 2019 6:00 AM ‐ Halloween
The vast majority of people love pumpkin spice so much that they'd be willing to sign a petition to allow the flavour to be available throughout the year, according to a new survey.

70% would be willing to add their name to the list, all to ensure one of their favourite autumn flavours continues through the rest of the seasons.

But even without a petition, some people can't hide their obsession with pumpkin spice. The survey of 2,000 Americans found that, of those who enjoy pumpkin spice treats, 41% say they’d give up carbs to get pumpkin spice coffee for life.

Additionally, it turns out we would rather give up alcohol, chocolate and their cell phone before giving up pumpkin spice coffee. 41% said they’d give up alcohol and 28% would be willing to sacrifice chocolate.

Conducted by OnePoll in conjunction with the Green Mountain Coffee Roasters brand team, the study examined consumers' autumn habits and behaviours and found 80% are on the pumpkin spice bandwagon.

Of those who plan on having something pumpkin spice-flavoured this autumn, results uncovered that 41%t would stand in line at the DMV once a month for the rest of their lives if it meant they’d get pumpkin spice coffee for life.

Some surveyed are willing to go to some extremes in the name of pumpkin spice. Of pumpkin-spice enthusiasts, two in five would take a red-eye flight once a week just to have pumpkin spice coffee for life.

While a further 35% of those who plan on enjoying something pumpkin spice-flavoured say they would name their child “Pumpkin Spice” if it meant being able to have pumpkin spice coffee for life.

But that's not all that people who love the pumpkin spice flavour are willing to do to ensure they have pumpkin spice coffee for life. Of those drinking the autumn treat, three in 10 reveal they would sit in traffic for two hours every day just to have the flavoured coffee for life.

Pumpkin spice is more than just a trend. Of those who plan on having pumpkin spice treats this season, 68% begin craving the deliciousness of pumpkin spice before the season even hits in September.

But what specific pumpkin spice treats are those who love the flavour excited to have? Of those who plan on having pumpkin spice-flavoured foods and drinks, the thing they are most excited to get their hands on is coffee.

77% of those who plan on having something pumpkin spice-flavoured expect to have it as coffee.

46% of those who expect to have something pumpkin spice this autumn season will do so in the form of cookie, while a further 45% will do so with their cereal.

"Americans really can't wait until September to enjoy the tastes of autumn," said a spokesperson for the Green Mountain Coffee Roasters® brand team. "Pumpkin spice is a flavour that many would love to enjoy year-round."

Pumpkin spice isn't the only thing people look forward to when it comes to autumn. The number one thing the respondents revealed excites them about autumn was the change in the weather (44%).

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