YouTube Commercial Opportunities & Brand Exposure

In 2016 Higgypop produced 3 hours, 41 minutes and 38 seconds worth of content in 59 videos. All together people spent a total of 15 years, 240 days watching his videos and notching up a total of 5.5 million views. Higgypop's videos were liked 30k times and he received over 32k comments. 19k new people subscribed to Higgypop's channel.

As of 2020, Higgypop has now notched up over 20 million views in total and 100k subscribers.

We were contacted by Maker Studios, despite not being a part of their network with an offer of taking part in a commercial campaign called Cover Versions. We jumped at the chance due to the creative and fun nature of the video.

We delivered three videos to professional standard as requested. The details of the campaign are still under wraps until later in the year but look out for the video, which features five actors acting out stories based on the title of the random book.

Higgypop’s potion videos attract around 1,000 views in the first 24 hours after upload. They go on to get 10k views in the first week and before long notch and hundreds of thousands of views.

Because of the variety and range of products and props required to make a video, it’s easy to work the right product into a video to expose it to a new and engaged audience.

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