Fashion Expert Gok Wan Is Giving London Shoppers Gruesome Makeovers This Halloween

Gok Wan has given his most horrifying makeover yet - turning members of the public into a host of Halloween characters. The fashion expert will be turning London shoppers into witches, ghosts, zombies, and more - just in time for October 31.

It's hoped the transformations will help those wanting to impress – after a poll of 2,000 adults who celebrate Halloween found 39% feel pressure to wow others with their costumes.

Gok, who has teamed up with confectionary brand M&Ms for the makeovers, said "dressing up for Halloween involves money, time and effort but with over a third of people saying Halloween is their favourite time of the year, I want to help people get trick or treat ready, looking fabulous and primed for the next Instagram snap, whatever their budget and time constraints."

Of those planning to dress up this year, 42% claim they’ll "go all out" with their choice of costume, while 45% admit their motivation for going that extra mile is to go down a storm with followers on social media.

For those looking to succeed in this respect, the costumes which create the biggest wow factor tend to include amazing make-up (14%) and are homemade (13%).

However, 79% of costume wearers admit they could do with some help when it comes to blowing away the competition, while 29% wish they had someone to do 'incredible' make up for them, and 21% would like some assistance in finding the perfect costume.

It also emerged those polled consider dressing up as a witch to be the most iconic Halloween costume of all-time - followed by a ghost and a then zombie.

Carried out through OnePoll, the study also found while fancy dress plays a crucial part for many, 32% consider the treats to be one of the best things about Halloween.

Leah Dyckes, M&M’s brand director, said "celebrating Halloween is getting bigger and bigger and with that comes the demand to step up the costume game." Adding, "whether it's finding the perfect trick or treating outfit to smashing the party fancy dress we're delighted to have Gok Wan as our spooktacular stylist to inspire confidence and help people get in the Halloween spirit."

Gok Wan will be at Leicester Square M&M's World store in London on October 31 from 3pm until 7pm, alongside a team of make-up artists, to provide free Halloween makeovers – you can book your makeover here.