Spotted on the London Underground is this poster advertising a TheSlowMoGuys' YouTube channel.
Real world advertising of YouTube channels isn't that uncommon in the US but this is the first time I've seen a campaign promoting a single YouTube channel here in the UK.
The new ad campaign by YouTube features posters of the TheSlowMoGuys and fashion vlogged Zoella as well as a television ad spot.
Not only are TheSlowMoGuys being seen by their 4 million plus subscribers but now they're being brought to a whole new audience in a TV and billboard ad campaign.
TheSlowMoGuys, created by Gavin Free and starring Free and Daniel Gruchy is a YouTube channel which specialises in slow motion videos, capturing and slowing down the things the eye usually misses.
The new ad campaign by YouTube features posters of the guys as well as a television ad spot and they're not the only ones to get real-world/offline ad support, vlogger Zoella also appears in the campaign.
Zoella is Zoe Sugg an English fashion and beauty vlogger signed to the Gleam Futures multi-channel network.
The new ad campaign by YouTube features posters of the Zoe as well as a television ad spot and she's not the only one to get real-world/offline ad support, TheSlowMoGuys also appears in the campaign.